Verum Insights...

Learning to choose is hard. Learning to choose well is harder. And learning to choose well in a world of unlimited possibilities is harder still, perhaps too hard.”

“Focus on what makes you happy, and do what gives meaning to your life”

“When asked about what they regret most in the last six months, people tend to identify actions that didn’t meet expectations. But when asked about what they regret most when they look back on their lives as a whole, people tend to identify failures to act.”

“The alternative to maximizing is to be a satisficer. To satisfice is to settle for something that is good enough and not worry about the possibility that there might be something better.”

“We are surrounded by modern, time-saving devices, but we never seem to have enough time.”

“Nobel Prize–winning psychologist Daniel Kahneman and his colleagues have shown that what we remember about the pleasurable quality of our past experiences is almost entirely determined by two things: how the experiences felt when they were at their peak (best or worst), and how they felt when they ended. This “peak-end” rule of Kahneman’s is what we use to summarize the experience, and then we rely on that summary later to remind ourselves of how the experience felt.”

“we have a tendency to look around at what others are doing and use them as a standard of comparison.”

“Unfortunately, the proliferation of choice in our lives robs us of the opportunity to decide for ourselves just how important any given decision is.”

“The existence of multiple alternatives makes it easy for us to imagine alternatives that don’t exist—alternatives that combine the attractive features of the ones that do exist. And to the extent that we engage our imaginations in this way, we will be even less satisfied with the alternative we end up choosing. So, once again, a greater variety of choices actually makes us feel worse.”

“choose less and feel better.”

“On the other hand, the fact that some choice is good doesn’t necessarily mean that more choice is better.”

“We get what we say we want, only to discover that what we want doesn’t satisfy us to the degree that we expect.”

“Something as trivial as a little gift of candy to medical residents improves the speed and accuracy of their diagnoses. In general, positive emotion enables us to broaden our understanding of what confronts us. This”

“Most good decisions will involve these steps: Figure out your goal or goals. Evaluate the importance of each goal. Array the options. Evaluate how likely each of the options is to meet your goals. Pick the winning option. Later use the consequences of your choice to modify your goals, the importance you assign them, and the way you evaluate future possibilities.”

“If you seek and accept only the best, you are a maximizer.”

“Knowing what’s good enough requires knowing yourself and what you care about. So: Think about occasions in life when you settle, comfortably, for “good enough”; Scrutinize how you choose in those areas; Then apply that strategy more broadly.”

“The way that the meal or the music or the movie makes you feel in the moment—either good or bad—could be called experienced utility.”

“What we don’t realize is that the very option of being allowed to change our minds seems to increase the chances that we will change our minds.”

“Knowing that you’ve made a choice that you will not reverse allows you to pour your energy into improving the relationship that you have rather than constantly second-guessing it.”

“I think that in modern America, we have far too many options for breakfast cereal and not enough options for president.”

“PART OF THE DOWNSIDE of abundant choice is that each new option adds to the list of trade-offs, and trade-offs have psychological consequences. The necessity of making trade-offs alters how we feel about the decisions we face; more important, it affects the level of satisfaction we experience from the decisions we ultimately make.”

“We are free to be the authors of our own lives, but we don't know what kind of lives we want to 'write.”

“But knowing what we want means, in essence, being able to anticipate accurately how one choice or another will make us feel, and that is no simple task.”

“Buying jeans is a trivial matter, but it suggests a much larger theme we will pursue throughout this book, which is this: When people have no choice, life is almost unbearable.”

“Freedom to choose has what might be called expressive value. Choice is what enables us to tell the world who we are and what we care about.”

“Thus, from cradle to grave, having control over one’s life matters.”

“Nobel Prize–winning psychologist Daniel Kahneman and his colleagues have shown that what we remember about the pleasurable quality of our past experiences is almost entirely determined by two things: how the experiences felt when they were at their peak (best or worst), and how they felt when they ended.”

“The mistake is to assume that the way it feels at the moment is the way it will feel forever.”

“Pay attention to what you’re giving up in the next-best alternative, but don’t waste energy feeling bad about having passed up an option further down the list that you wouldn’t have gotten to anyway.”

“keeping options open seems to extract a psychological price. When we can change our minds, apparently we do less psychological work to justify the decision we’ve made, reinforcing the chosen alternative and disparaging the rejected ones.”