The Present Age the present age is the age of advertisement nothing happens but what does happen is instant notification
- Marcus Nikos
- Mar 9
- 17 min read

The Present Age
the present age is the age of
advertisement nothing happens but what
does happen is instant notification have
you ever felt that the modern world is
sort of empty in a way that is difficult
to Define you trudge along in your
day-to-day existence but it all has an
underlying pointlessness to it it is
like you are watching yourself just get
through life without ever truly engaging
with it philosophers have given this
problem a whole host of analyses over
the past two centuries from political
thinkers criticizing our economic
organization to spiritual leaders
encouraging us to take back a sense of
wonder in the world no doubt they each
have their own insights and ideas to add
but today I want to examine how the
Danish philosopher sain kard criticized
the direction in which his Society was
turning and how his words may be even
more relevant now than they were in 19th
century Copenhagen in His Brilliant
essay on the present age kard predicts
with startling pressence the general
Malay many today report feeling about
their lives and I cannot wait to look at
this with you get ready to learn the
dangers of public life how too much
information may be a bad thing and so
much more as always be aware that this
is just my flawed and incomplete
interpretation of kicker guard's words
and to use these ideas to Aid in your
own thinking rather than just absorbing
them uncritically but with that out of
the way let's get started one a
A Passionless Present
passionless present an awful lot of
philosophy over the years has been
written in criticism of the passions
that unstable part of us that can gift
incredible energy animism and will but
at the same time is prone to
illogicality unpredictability and
Flights of Fancy the stoics often viewed
passion as outright dangerous and said
that it prevented us from living in
accordance with perfect and Universal
reason Plato said that a perfect society
would fight against the passions while
the rule of St Benedict encouraged us to
trade in our own unstable Wills for
obedience if we wanted to become true
monastic Christians and it is perfectly
understandable why so many have feared
the passionate nature of humankind at
its worst passion can lead to atrocious
crimes societal collapse and personal
misery if we simply gave in to wherever
our passions led us we would likely
destroy ourselves and those around us in
the process however kard argued that the
flip side of this situation would be
just as bad that having no passion at
all would not only be damaging socially
but would also leave us without the
special ingredients that make life worth
embracing rather than simply enduring
think about it this way a passionate
person could commit a murder but they
could also devote their entire life to
study or become a phenomenal artist
Isaac Newton experienced such passion
for his field that he reportedly devoted
Over 10 hours a day to Natural
philosophy Leonardo da Vinci was said to
be so in love with his work that he
could always be found writing painting
or at his workshop and passion is not
just useful in the hands of a genius the
person devoted to train spotting or
Dungeons and Dragons or dinner party is
still reaping the rewards of passion for
kard passion seems to be a cluster
concept around which a myriad of other
properties are associated passion is
decisive it stems from a strong
individual Outlook and can coales around
an idea or set of ideas he characterizes
the Revolutionary age as one filled to
the brim with passion almost overflowing
with it so kard might say the French
Revolution was passionate because it was
decisive energetic action around an idea
of course this is not to say that
passion is always a good thing kard says
if we have passion without inward
looking then we can fall into disastrous
results as he puts it when individuals
relates to an idea merely on mass that
is without the individual inward
directedness singling out we get
violence unruliness and unbridled this
touches upon a key theme in much of KAG
guard's philosophy a deep skepticism
around crowd actions put a pin in that
as we're going to come back to it later
if we have a group of considered
passionate individuals who each
independently subscribe to an idea then
we're on to something really quite
special that is the recipe for some
serious action in service of a carefully
constructed philosophy but this passion
is the very thing kard sees dying from
Modern precious he describes our era as
an age of reflection we are used to
considering reflection as a good thing
but kard thinks it can be taken much too
far specifically he is worried about the
effect this lack of passion and
abundance of reflection will have on our
existential development an idea
underlying a lot of ker guard's work is
commitment this is a complicated notion
but to simplify it is the ability to
shut out the vast majority of
possibilities in our lives and focus
instead on a few key things that really
matter so a priest might be able to put
aside any wish for fame and fortune and
hone in on their relationship with their
God or a revolutionary might devote
their entire life to a key idea exalting
this Above All Else a parent might
decide that their family means the world
to them while a lover might show
absolute unwavering commitment to their
partner understood in this way
commitment can come in all shapes and
sizes even if kard favors a theological
one if someone cannot do this then they
risk floundering in a despair of
possibility this is a theme kard touches
upon both in the sickness unto death and
in either or someone despairing from
possibility is caught in existential
indecision they see the long road of
Life stretching ahead of them and they
don't know what to do with that they
flit from one shallow activity to the
next never being bold enough to plunge
into a single path as a result their
life slowly ticks away and an emptiness
takes hold of their heart they know they
are wasting time but they don't even
know what it would look like not to
waste time they lack the ability to give
their utmost commitment and Faith to a
single route this according to kard is
what happens when passion leaves us we
become embroiled in the existential
equivalent of situationships unable to
to settle down with an idea long enough
to find it meaningful and motivating
this is the rather terrifying effect of
a lack of passion and kard says that our
age is dooming us to these empty lives
but what is the cause of this
passionless and how can we stop it from
robbing us of a meaningful existence
well KAG guard's answers are both
surprising and terrifyingly relevant if
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description two
Information Overload
information overload do you ever feel
like there is an overwhelming amount of
information to take in on a daily basis
we might in a single hour check the news
see what our friends are up to on social
media read an opinion piece crack open a
magazine and become angry at a tweet
this in turn has spawned thousands of
blog posts and think pieces on how we
are just too overloaded with inputs to
sift through it all and decide what
really matters to us in his own time
kard faced a very similar issue but on a
much smaller scale he was concerned with
how the newspapers and magazines of
Denmark would affect our ability to take
committed singular action in our lives
in an incredibly prophetic 1997 paper
entitled kard on the internet Hubert
draer splits KAG guard's critique of
information overload into two distinct
characters we will call them the passive
Observer and the commitment addict the
passive Observer is the person who
surveys all the information available to
them and yet cannot commit to any of it
even even a little bit they see too many
issues of importance too many sets of
actions they could take and can't decide
on anything in particular to focus on
Paralyzed by this they limit themselves
to Simply commenting on events rather
than take committed action in the world
they pass their self-evidently important
judgments on every major issue of the
day and even many of the minor ones they
may even trick themselves into thinking
they are doing something worthwhile but
afterwards they will look back at all
their comments and realize that they
amounted to not even worse they become
more concerned with the Aesthetics of
ideas than their contents so they are
not even devoted to a search for truth
but simply seeking to be the cleverest
person in their local coffee shop they
may not know anymore whether their
statements are ironic or sincere because
their actions are completely
uncorrelated with what they say this is
the person with a total absence of
commitment and draus cleverly links them
to the aesthetic stage of Life kard
talks about in other works where people
pursue pleasure and distraction rather
than finding stable meaning in their
lives the passive Observer is just
distracting themselves with information
rather than with partying or drinking
next draus talks about the commitment
addict this is a very different reaction
to information overload but it ends with
the same inaction that the passive
Observer had the commitment addict is
someone that cannot tear themselves away
from an important issue so they attempts
to commit to them all and they truly do
care about each and every cause that
comes their way one moment they might be
absorbed with the water crime crisis the
next with malaria and then with some
aspect of electoral politics however all
of this commitment means that they
eventually just burn out or they cannot
devote a meaningful amount of time and
energy to any of the causes that they
feel so strongly about and this does not
just apply to the social or political
spheres this commitment addiction can
hold just as much for the person who
wants to learn everything committing to
subject after subject until eventually
they realize that they never discovered
that much about anything in any case the
commitment addicts becomes just as
paralyzed as the passive Observer either
just from sheer exhaustion or despair
when they realize that they will forever
fall short of their own commitments no
matter how hard they try in both cases
we again see the issues found from an
excess of possibility there are just too
many options too much information out
there and as a result we become totally
indecisive both the passive Observer and
the commitment addicts are robbed of the
privilege of devoting themselves to a
stable meaning and kard thinks this is
an important component of a fulfilling
life this is partly why he thinks a
belief in God is a good root out of
existential despair he holds that a true
Christian must take a leap of faith to
trust in God wholeheartedly knowing that
that is to a large extent irrational he
must give God his unconditional devotion
commitment without caveat of course I am
not a Christian so I don't apply this
framework to God in particular but I do
think that kard is onto something with
this notion of faith and the importance
of some of our commitments having very
few conditions existential despair often
consists of a feeling that there is
little point to our actions thoughts
emotions or decisions we could get out
of bed today or we could lie there and
rot who cares it won't change anything
and I think that kicker guard's idea of
Faith provides a really nice inverse of
this state for him the truly religious
person would always have something to
appeal to to make their life meaningful
because they have a total and unreserved
commitment to an idea or a gun and this
makes every moment of their life lives
have a value it's also worth noting here
that kard thought most Christians did
not truly have faith in this sense and
that it was a rare quality to find even
amongst The Devout but whether you think
this sort of radical commitment is your
root out of existential problems kard
highlight something incredibly
worthwhile here when we are bombarded
with so much information it is very easy
to lose ourselves in indecision and this
would be a crying shame because
committed action is what makes a lot of
people's lives worth living and total
paralysis often leaves misery in its
wake we now face levels of information
overload ker guard could only dream of
so how are we going to deal with it but
the worst is yet to come now we will
examine the effects kard thinks this
passionless excess of information will
have at the societal level and some of
it will look disturbingly familiar three
The Pitiless Public
the pitiless public a lot of ink has
been spilled in recent years over
stochastic encouragements to violence
these are situations where no one
directly calls for someone to attack
another person or organizes a mob or
forms a militia but instead whole masses
of people mutually create the conditions
where such events are very likely to
occur sometimes without even knowing it
then responsibility is spread so thin
amongst thousands and thousands of
people that who knows who to blame every
individual can wash their hands of it
and say that they didn't call for
anything like this to happen even as
each one contributed in small ways to
its inevitability it's a bit like how in
some executions by firing squad one of
the rifles would be loaded with a blank
so that each executioner could tell
themselves that they had the blank
cartridge and so didn't kill the
prisoner and kard anticipated this
stochastic phenomenon over 15 years ago
he spends much of his essay criticizing
what he calls the public this is similar
to an ordinary collection of people but
is much more abstract it's a bit like
when someone talks about what the people
are saying or how everyone thinks this
for kard one problem with the public is
that it provides people the ability to
disown their actions remaining detached
from them and claiming they are just
speaking for the public he specifically
singles out the press as doing this
quite a lot this is a cover almost
anyone can use regardless of what they
are arguing for and it allows them to
avoid the risk of actually having a
judgment on an issue or even of holding
up their hands and saying that they
don't want to comment this all
exacerbates that lack of commitments
that kard is so worried about our
opinion are no longer spoken by us but
instead placed in the mouth of some
imaginary third party additionally kard
is worried about the violence and
vitriol that can be enacted by the
public without any one individual having
to risk their neck he imagines the
public as a Roman Emperor who has a pack
of trusty dogs at his beck and call if
someone displeases him or he grows angry
or just requires momentary Amusement he
can release the hounds and watch them
tear someone to Pieces then afterwards
he can say well the dogs did it not me
retiring to his throne with an
unblemished conscience if a large enough
group commits a horrific act as one body
then each individual person can say that
they did not really hurt anyone or if
they did it was only because everyone
else was doing it and it could truly be
that each individual only committed a
tiny wrong but when added together these
amounted to someone's death or ruin kard
is referring to smear campaigns in the
magazines and newspapers of his time but
this is arguably even more of a risk in
the internet age if if you have
thousands of people all saying an insult
once then no individual person has done
anything particularly major but put all
of these tiny actions together and you
might have a full-blown harassment
campaign on your hands and this sort of
thing has driven people to suicide on a
number of occasions each person can
honestly say that nothing they did
constituted harassments they may have
left just a single cruel comment but
together they brought about someone's
intense suffering or even their death
this is just the sort of situation kard
feared would arise from the public that
real wrongs could be committed without
anyone bearing responsibility for them
when we combine this power of the crowd
with the lack of individual passion
found in the present age we have a
situation where few or no individuals
will take drastic action but there are
these lumbering crowd actions which lash
out at anyone differentiating themselves
from the amorphous mass that forms an
abstracted General opinion without
passionate individual investment in key
ideas the crowd will not even bring
about great change as in Revolutionary
ages it will simply be an indecisive and
changeable Guardian contenting itself
with trivialities as kard put it gossip
and rumor and specious importance and
apathetic Envy become a surrogate for
both this and that so kard paints a dark
vision of the future where the public
rules from on high with no one in
particular reaping the rewards because
the public is no one in particular real
existent individuals will suffer for the
continued health of a crow that is
unpredictable unthinking and yet
perversely aggressive because the public
is not simply a collection of
individuals it is something that each of
those individuals are attempting to
serve and these are not simply ker
guard's elitist worries about what the
unwashed masses will do if they are
given the chance to have an opinion the
danger of the public stretches to the
very way we relate to the world and to
ourselves fundamentally kard is
concerned about the death of
individuality and that is just our last
Levelling and The Individual
point four Lev and the individual over
the course of the 20th century the
Anthropologist Renee Gerard formed and
refined his theory of memetic Desire
this held that many of our wants are
essentially borrowed from the people
around us without a proper examination
of whether achieving these wants will
make us fulfilled so if all our friends
suddenly want fancy watches then we are
much more likely to desire a fancy watch
and if everyone we know is going through
breakups we might feel a yearning to be
single ourselves in itself this is not
necessarily A Bad Thing it may even help
us become more socially cohesive but
kard was worried about a much more
Sinister form of mimesis where our
individuality is gradually scrubbed away
and we lose everything wonderfully
idiosyncratic about our own particular
existence in all of his religious and
philosophical thinking kard remained a
staunch individualist not necessarily in
the political sense but rather in the
existential one he thought it was in our
individual relationship to God that we
could bring out everything that was
unique and precious about ourselves and
Escape existential dread this is partly
why he Associates religiosity with
inwardness and self- understanding so
perhaps the most terrifying aspect of
the public for this Danish man was the
effect it would have on people's
self-conception namely that it would
level us leveling is a concept kard uses
a lot in the present age and it's
indicative of some of his wider concerns
about the individual's ability to thrive
within modern society kard says that
with our age of reflection comes a
certain objective way of looking at life
but by objectivity he does not just mean
the ability to see things logically
taking all the relevant information into
account he also meant a Detachment from
our own subjectivity that is a refusal
to value our own perspectives and what
they might tell us principally about
ourselves kard thought that the social
pressures of the Modern Age would lead
us to seek assimilation rather than
individuality and cause us immense
distress as a result as he put it just
as a surf belongs to a state so the
individual realizes he belongs to an
abstraction under which reflection
subsumes him in other words he thought
we are discouraged from being
exceptional or even just individual and
instead encouraged to try and resemble
whatever the abstract public thinks in
every respect this leveling force is
only egalitarian in the sense that it
wants to make everyone exactly the same
rather than give everyone the equal
chance to thrive as individuals it wants
to sand down each person's inconvenient
edges and bumps until we are all
perfectly alike and perfectly
predictable importantly kard is not
being conspiratorial here he does not
think that leveling is being
orchestrated by some cabal of
antiexistence of passionless Envy
amongst people in the present age and
that this passionless Envy in turn
stemmed from the inability to commit
ourselves to anything in our lives it
all links together into a single picture
this is not dissimilar to n's famous
idea of resentment where he says that
those with less power attempt to repress
and constrain those with more power by
crafting a morality which makes
greatness itself evil however whereas n
thought this was baked into Christian
ethics as early as St Paul kard thinks
this leveling is characteristic of
modernity in particular and that our
present age either originated leveling
or made it significantly worse it is
symptomatic of the deep suspicion of
passionate action in general which we
are encouraged to abandon in favor of
endless reflection and discourse the
disastrous effects of leveling only
become clear when we compare it to what
kard thought made an overall fulfilling
life in the sickness unto death kard
analyzes all sorts of ways that we can
become as miserable as possible but most
of them involve some corruption in our
relationship to ourselves while this
sounds quite abstract in its simplest
form it's rather straightforward if we
don't know ourselves then we could spend
our entire life chasing mirages never
knowing what we truly want or to use KAG
guard's terminology what we are willing
to have faith in kard cares deeply about
individuality both for its own sake but
also because he thinks that if we all
become subsumed within this public crowd
then we will inevitably end up deeply
unhappy we will fall into a kind of
nihilism because we will have ceased to
view the world through our own eyes and
thus the ability to affirm what matters
to us instead we will attempt to view it
through everyone's eyes and
unsurprisingly find that no part really
matters more than any other bear in mind
this is a simplification of what kard
thinks because he also holds that true
individuality is found through a
relationship with God this emphasis on
the individual also links back to the
theme of commitments that runs through
ker guard's essay if we refuse to be
individuals then we cannot give our
commitment to something as individuals
if our only wish is to be a perfect
member of a bland public then we will
never feel brave enough to take any sort
of leap of faith where we descend from
our comfortable reflection to engage
with the world as it is we will remain
endlessly chatting as kicker guard puts
it distracting ourselves with our public
putting forth half considered musings on
everything from the price of milk to the
latest show at the opera house then when
we look back on our lives all we will
truly be able to say is that we were
unfailingly Anonymous and unremarkable
this is the existential horror kard says
leveling has in store for us and it is a
truly terrifying thought for anyone who
values their individuality it would be
somewhat irresponsible for me to
speculate on how relevant this final
observation is for the present day but I
will leave it to you to decide how much
of this chimes with your experience of
the world do you feel the everpresent
public pressing down on you attempting
to stifle your individuality if so do
you think this is a new phenomenon has
it got worse in recent times or is this
just how things have always been the
inevitable result of the human tendency
towards Conformity that allows societies
to actually function do you think we are
encouraged simply to be a face in the
crowd to not put our head above the
parapets or think for ourselves or do
you think that this fear is overblown
after all in the same essay where kard
talks about this extreme Conformity he
also speaks of the new found ability
people have to form opinions on almost
everything even if they are uncommitted
opinions and surely this has the
potential to support rather than oppress
individual differences my point is I'm
not saying that ker guard's observations
should be parroted uncritically there
are aspects that are plausible and
aspects that are far less plaus possible
he is writing in the mid 19th century
and we live in the 21st but I do think
that kard is analyzing many of the same
issues we face in our internet age and
moreover he is doing so on a much
smaller scale information overload being
a passive spectator and a lack of clear
direction are all problems we face now
today as a result of our own social
political and philosophical pressures
and I think that K guard's essay is a
wonderful starting point from which we
can develop our own ideas who knows we
might find doubt that this old Danish
thinker has spotted something about our
own time that we have missed in all the
chaos it's certainly worth a glance if
you ask me and if you want to look into
some of these existential issues in more
detail then check out this video where I
attempt to make the notion of nihilism a
little bit clearer and stick around for
more on thinking to improve your life