Social Media and Dating apps are destroying people's chances at every having anything real in their life.
- Marcus Nikos
- Feb 24
- 12 min read

I was with a colleague recently,
While we were catching up, he started telling me about how he had broken up with his girlfriend. And how, shortly after, he spent time on a notorious dating app. So I asked him...
“How do your standards hold up on Tinder?”
Now, my friend Nick is good looking, he’s ivy-league smart, he’s American, he’s done well for himself...he’s a desirable guy. He told me:
“You know, it’s funny...you do kind of lower your standards a bit. You go out with women who you aren’t that attracted to. You know, you talk to people who are a little too sarcastic for your taste. Stuff like that. You just try to ignore these things, try to force yourself to be more into it.”
His answer echoed my own experience:
It’s the Tinder Effect.
There are all these signs that indicate a Tinder match won’t be a good fit, that they’re definitely not “the one.” But with Tinder, you only go out with them once or twice, so you just “deal with it.”
If you’re just looking for a fling now and then, far be it from me to judge.
But, if you don’t set standards for what you want (whatever that is: someone who’s attractive, fun to be around, and returns the affection, etc.), then you’ll never stop compromising. You’ll never find that sense of fulfillment.
Or find “the one.”
I see people suffering from the Tinder Effect all the time...in their Free Life Strategy. and with their Investments, workout plans diet Everything
These people are doing the Tinder equivalent of swiping right on every BVI company they see...
This bank? Swipe right.
That Belize company? Swipe left.
It’s so easy to go on and swipe while making all kinds of concessions, instead of getting serious, putting the time in, and making the right decisions for your offshore Plan.
Swipe less, Plan more, and build your perfect Free Life Strategy
What do you really want in your life?
That’s what you have to ask yourself before you build your Plan.
I’ve done the swiping thing ( not on Tinder specifically, but in real life), I’ve been there--but I realized that I wanted to find something fulfilling.
In the past ten years, I’ve gotten serious about my Free Life Strategy I sat down and thought about what I needed.
I stopped swiping right on shiny objects, banks, and companies, and found the resources that could actually help me execute my offshore Plan.
Everyone’s Free Life Strategy will look different:
You’re willing to pay X amount in taxes
You want to live in three different places, with a passport in one of them (but you don’t want to live in that place full time)
You’re doing ecommerce, so you need merchant payments and a merchant account
You want ease of operations
Your requirements are unique to you.
But if you’re swiping on your Strategy instead of putting the hard work in, you likely have a problem:
Many of the things you need in an offshore Plan, you don’t even know you need.
If you’ve never sat down with somebody who understands the correct questions to ask you, you’re likely missing some important pieces in your Free Life Strategy puzzle.
There’s nothing inherently wrong with a BVI company (just like there’s nothing wrong with someone who chooses to post Tinder photos showcasing their physical assets but seems a little bland).
But if you know you need to process credit cards for your business, a BVI company may not work best for you (and if you need a highly stimulating, intellectual partner, the “bathing suit-clad babe” on Tinder probably isn’t the one).
The company that works in a Plan for a guy who gets two wire transfers a month is going to be a different solution from the guy who’s selling a bunch of ebooks.
The Free Life Strategy for an American with access to certain kinds of banks will be different from the guy who’s not American.
But if you haven’t talked to someone who’s been through it, you might not even know the right questions to ask.
You know what to look for in dating through experience--offshore Planning is no different
I’ve dated a lot of type A women because I thought, as business women, they would understand me as a business person.
It turns out a partner in the business sphere doesn’t really work for me.
You spend years learning what you do and don’t want as you go through relationships.
It’s the same with Free Life Strategy
I’ve spent the past ten years figuring out what works for me in an offshore Plan through trial and error.
A Seychelles company, for example, seems like a great deal.
Zero tax, zero reporting, zero audit--zero anything. But, in practice, the Seychelles company won’t work for 90% of the people reading this.
It’s the Tinder equivalent of a profile with professional photos, full makeup, evening gowns, heels, push-up bra, digitally retouched, etc.
The profile looks great, but when you start talking you realize this person doesn’t really have anything interesting to say (or their personality sucks,or they have a narrow mindset, or they chain smoke, or they don’t look anything like those profile photos!).
You might go on a date, but you won’t marry that person.
You need someone who lines up with your relationship needs, just like you need a Free Life Strategy that lines up with your lifestyle and business needs.
So here’s my advice:
Stop dating your Free Life Strategy. Stop dating your bank or your company. Stop cobbling it together.
I’ve invested millions dollars figuring out the best banks, company setups, passports, and contacts who can bring my Free Life Strategyto life.
So you can spend the next decade and a couple million dollars figuring everything out...
Or, you can bypass the Tinder Effect on your Nomad Strategy and we can get together and build your offshore Plan.
I’ve already helped people just like you craft and execute the best Nomad Strategies for their unique wants and needs.
In fact, after I met up with Nick for Tinder talk, I went down the street and met up with 3 of my clients. We had an amazing time together because:
We have a great chemistry
We’re on the same page
They trust me
And I’m helping them accomplish some huge stuff with taxes, passports, investments--all across the board on their offshore Plan
I don’t do flings with people that want help with their Strategy. I build relationships.
I’m not here to be your quicky. I don’t want to work with people who are just trying to swipe right on me. So I have a built-in swipe blocker:
My application process.
It doesn’t take long, but it is detailed.
I have to make sure, as the most sought-after offshore expert in the world, that we’re a good fit.
Chances are I know what you need in your Strategy, and I know exactly how you can go about getting it.
But, I’m only going to help you if I know I can, without a doubt, help you.
There’s no judgement involved--if I don’t feel I can 100% help you and knock it out of the park for you, then I’m not going to offer to help you.
Let's see if were a good fit
The Science Behind What Tinder Is Doing to Your Brain
New research explains how dating apps are changing people.
Dating apps and websites have made it easier than ever to meet someone new. One study found that about one-third of marriages now begin online. About 72 percent of college students use Tinder, and 80 percent of Tinder users are millennials. It’s worth looking at the social and personal consequences of meeting people through our screens.
We like looking at hot people. When users open Tinder, they are presented with an array of images. A study led by Vasily Klucharev from the F.C. Donders Center for Cognitive Neuroimaging in the Netherlands found that activity in the nucleus accumbens, a brain region involved in reward processing, is more active when people view attractive faces.
People also believe that attractive people are more intelligent, sociable, competent, friendly, and trustworthy. Even mothers are swayed by looks: A study by developmental psychologist Judith Langlois found that mothers are more affectionate toward attractive babies.
Because of this bias, there are now services that allow users to upload photos that anonymous people rate. Services such as Photofeeler provide rating services for those who want to look attractive, or professional, or fun.
And consider the element of unpredictable rewards associated with the use of Tinder. Unpredictable rewards cause more activity in reward regions of the brain than rewards we know are coming. Casino slot machines are one example of this effect at work. Players do not know when, while pulling a lever or pressing a button, they will hit a jackpot. They play knowing that eventually, but not exactly when, someone who pulls the lever will win.
Tinder operates on the same principle: Users do not know when, while swiping, they will match with an individual they deem attractive. And users do not know when, after engaging in a conversation, a match will respond. Moreover, an individual’s profile will still appear in the apps of other users who are swiping, even while the individual does not have the app open. This means that when users check their apps after a prolonged period of time, they often discover that they have gained new matches. This unpredictable quality keeps users curious and hooked.
Recently, researchers have posited that a single valuation stream governs our choices. There is a part of the brain called the dorsolateral prefrontal cortex (DLPFC) that appears to modulate how we value our options.
According to the value-based decision-making model, the amygdala and ventral striatum activate in response to choices. At the same time, the ventromedial prefrontal cortex holds subjective value, and the DLPFC modifies the weights of each value. These modifications depend on a variety of factors, including delay discounting, diminishing marginal utility, and cognitive biases. Thus, self-control may not be a matter of impulse versus deliberation. Rather, our brains integrate various values and assign weight to each value depending on our goals.
For those who are eager to meet new romantic partners, their DLPFC assigns greater weight to the value of checking Tinder often.
Another potential issue with Tinder is choice overload. Psychologist Barry Schwarz has claimed that having too many options reduces the likelihood that any decision will be made at all. Choice overload also reduces our certainty that any specific choice we make is the correct one.
One study found that consumers were more likely to buy a jam when they were presented with six flavors compared to 30. And among those who did make a purchase, the people presented with fewer flavors were more satisfied with their choice.
The phenomenon of “ghosting” has become well known. This is when an individual withdraws from a person's life and ignores their attempts at communication. In a recent study led by Gili Freedman at Dartmouth College, researchers interviewed 554 men and women about their dating experiences.
One-fourth of the respondents said they had been ghosted in the past, while one-fifth said they have ghosted another individual. With more options to pursue partners, and lower risk of reputation damage in one’s social circle, it is possible that ghosting is on the rise.
In the past, when individuals met partners through their peer groups, ghosting was perhaps not as prevalent due to social costs. Today, people don't have to incur such costs.
Further, interacting with Tinder long enough changes the brain’s response to it. Neurobiological models have suggested that the algorithm of reward learning is associated with dopamine.
When individuals first get a reward, dopamine neuron firing increases in response to the pleasant sensation they feel. Eventually, dopamine neuron firing intensifies not in response to the reward itself, but to the reward predictor.
Put differently, after an association is established between cue and reward, the cues that predict the reward increase dopamine firing even more than the reward itself. Knowing something good is about to happen makes us feel more pleasure than the good thing itself.
Tinder hijacks the brain’s system of reward learning to keep individuals hooked. Tinder sends notifications when a user has a new match. When users first begin to receive such notifications, their dopamine neuron firing rate does not increase until the user views the profile of the individual with whom they matched. However, over time, the user may begin to experience a reward response simply from the notification.
Meeting new romantic partners is easier than ever with the rise of dating apps. In a paper discussing moral outrage on the internet, Yale neuroscientist Molly Crockett has noted that technology companies claim they simply provide platforms for social behaviors without altering those behaviors.
Likewise, dating app creators claim to make our lives easier without changing them. They don't seem to question whether they are changing our dating behaviors or hijacking our neurobiology.
If users meet their one true love on Tinder, delete the app, and never use it again, then Tinder’s business model would be less successful. They rely on users to continue swiping.
It is up to technology companies and researchers to find ways that dating apps can be used safely and responsibly.
People can do what they can to ensure they don't get hooked. Still, tech companies spend vast sums of money in an attempt to outsmart users “the one.” In love, and in your Free Life Strategy.
Yours in freedom and prosperity,
The Science Behind What Tinder Is Doing to Your Brain
New research explains how dating apps are changing people.
Dating apps and websites have made it easier than ever to meet someone new. One study found that about one-third of marriages now begin online. About 72 percent of college students use Tinder, and 80 percent of Tinder users are millennials. It’s worth looking at the social and personal consequences of meeting people through our screens.
We like looking at hot people. When users open Tinder, they are presented with an array of images. A study led by Vasily Klucharev from the F.C. Donders Center for Cognitive Neuroimaging in the Netherlands found that activity in the nucleus accumbens, a brain region involved in reward processing, is more active when people view attractive faces.
People also believe that attractive people are more intelligent, sociable, competent, friendly, and trustworthy. Even mothers are swayed by looks: A study by developmental psychologist Judith Langlois found that mothers are more affectionate toward attractive babies.
Because of this bias, there are now services that allow users to upload photos that anonymous people rate. Services such as Photofeeler provide rating services for those who want to look attractive, or professional, or fun.
And consider the element of unpredictable rewards associated with the use of Tinder. Unpredictable rewards cause more activity in reward regions of the brain than rewards we know are coming. Casino slot machines are one example of this effect at work. Players do not know when, while pulling a lever or pressing a button, they will hit a jackpot. They play knowing that eventually, but not exactly when, someone who pulls the lever will win.
Tinder operates on the same principle: Users do not know when, while swiping, they will match with an individual they deem attractive. And users do not know when, after engaging in a conversation, a match will respond. Moreover, an individual’s profile will still appear in the apps of other users who are swiping, even while the individual does not have the app open. This means that when users check their apps after a prolonged period of time, they often discover that they have gained new matches. This unpredictable quality keeps users curious and hooked.
Recently, researchers have posited that a single valuation stream governs our choices. There is a part of the brain called the dorsolateral prefrontal cortex (DLPFC) that appears to modulate how we value our options.
According to the value-based decision-making model, the amygdala and ventral striatum activate in response to choices. At the same time, the ventromedial prefrontal cortex holds subjective value, and the DLPFC modifies the weights of each value. These modifications depend on a variety of factors, including delay discounting, diminishing marginal utility, and cognitive biases. Thus, self-control may not be a matter of impulse versus deliberation. Rather, our brains integrate various values and assign weight to each value depending on our goals.
For those who are eager to meet new romantic partners, their DLPFC assigns greater weight to the value of checking Tinder often.
Another potential issue with Tinder is choice overload. Psychologist Barry Schwarz has claimed that having too many options reduces the likelihood that any decision will be made at all. Choice overload also reduces our certainty that any specific choice we make is the correct one.
One study found that consumers were more likely to buy a jam when they were presented with six flavors compared to 30. And among those who did make a purchase, the people presented with fewer flavors were more satisfied with their choice.
The phenomenon of “ghosting” has become well known. This is when an individual withdraws from a person's life and ignores their attempts at communication. In a recent study led by Gili Freedman at Dartmouth College, researchers interviewed 554 men and women about their dating experiences.
One-fourth of the respondents said they had been ghosted in the past, while one-fifth said they have ghosted another individual. With more options to pursue partners, and lower risk of reputation damage in one’s social circle, it is possible that ghosting is on the rise.
In the past, when individuals met partners through their peer groups, ghosting was perhaps not as prevalent due to social costs. Today, people don't have to incur such costs.
Further, interacting with Tinder long enough changes the brain’s response to it. Neurobiological models have suggested that the algorithm of reward learning is associated with dopamine.
When individuals first get a reward, dopamine neuron firing increases in response to the pleasant sensation they feel. Eventually, dopamine neuron firing intensifies not in response to the reward itself, but to the reward predictor.
Put differently, after an association is established between cue and reward, the cues that predict the reward increase dopamine firing even more than the reward itself. Knowing something good is about to happen makes us feel more pleasure than the good thing itself.
Tinder hijacks the brain’s system of reward learning to keep individuals hooked. Tinder sends notifications when a user has a new match. When users first begin to receive such notifications, their dopamine neuron firing rate does not increase until the user views the profile of the individual with whom they matched. However, over time, the user may begin to experience a reward response simply from the notification.
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Meeting new romantic partners is easier than ever with the rise of dating apps. In a paper discussing moral outrage on the internet, Yale neuroscientist Molly Crockett has noted that technology companies claim they simply provide platforms for social behaviors without altering those behaviors.
Likewise, dating app creators claim to make our lives easier without changing them. They don't seem to question whether they are changing our dating behaviors or hijacking our neurobiology.
If users meet their one true love on Tinder, delete the app, and never use it again, then Tinder’s business model would be less successful. They rely on users to continue swiping.
It is up to technology companies and researchers to find ways that dating apps can be used safely and responsibly.
People can do what they can to ensure they don't get hooked. Still, tech companies spend vast sums of money in an attempt to outsmart users


