Most ideas are a bit scary, and if an idea isn't scary, it's not an idea at all.Marcus NikosMar 27, 20251 min readBaby Steps are for Babies, Not Brands. Be Amazing or Be Surpassed.Actions speak louder than meetings.Good advertising is a dialog with people.The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.Creativity thrives on a consistent diet of challenges and opportunities, which are often one and the same.